The internet is changing rapidly. Some web design choices that were acceptable a few years ago are on the border of extinction now, slowly damaging the brand of any company still using them.
Are you using web design tactics that are obsolete? If you are, then you need to make a change. Here are three of the worst offenders.
1) Autoplay Videos and Music
Autoplay videos are the epitome of uncool. Why? Quite simply, they are annoying. If your customer wants to watch a video, then they should click on that video. Forcing them to watch something they don’t want to watch is a nuisance.
Are autoplay videos always bad? Is there room for them in the current market? To be honest, they don’t have much value. Even if you feel that your target demographic would enjoy the video or song, you shouldn’t start playing it for them. Let them make that choice.
2) Intrusive Modals
What is a modal? It is a page that pops up that requires user action before the content can be played/viewed.
There are acceptable modals. There are also egregious ones.
For instance, let’s say that you click on an article called ten ways to grow your online business. Now before you go to the content, an article will pop up giving you two choices. The first choice will be: Sign up for business consulting services at a 50% discount. The second choice will be: No, I don’t want my business to grow.”
The problem with these two choices is they insult the user’s intelligence. They know you are trying to sell them something. They came there with the promise of the article, but they have to see a modal before they can access it. Even worse, your page is trying to make them feel guilty about not signing up.
What is a better way?
Well, you should show them the content they want first. If you have to show a modal, then you show it right before they leave.
Also, try to tone down the false negatives on the choices. Don’t make the second/negative choice seem so terrible. It just reflects badly on your product. Market your product. But also respect the intelligence of your audience.
3) Hold Off on Adobe Flash
What do you think of when you hear Adobe Flash? For most web users, the application is a problem, a source of frustration, an application with extremely porous security.
The problem hasn’t gotten much better over the years. Perhaps, equally importantly, Adobe has never really recovered their reputation. The blog Business 2 Community opines:
Ok, maybe Flash isn’t entirely going the way of the dinosaurs, but the shift many public and private organizations are making towards using “open” platforms means that platforms like Flash, which aren’t compatible with mobile devices, will likely continue to decrease in popularity.
Not only is Flash content all but ignored by Google, creating Flash content can be time-consuming – and have we mentioned it won’t work on mobile? With more than [1.2 billion people accessing a website via their mobile device], creating a website – be it an intro video, page element, or otherwise – they can’t access is worth mentioning again.
Adobe is not compatible with mobile. That is a big problem. It was- and in many ways still is- a behemoth, but the overall trend is very obvious. People are not interested in updating faulty software so frequently. People are not interested in creating videos for software that can’t be accessed on mobile. At the end of the day, many people have uninstalled Adobe from their computer.
So, be aware of that demographic. Try to appeal to as many people as possible by avoiding Adobe when/if you can.
If you follow the tips above, your website will not go the way of the dinosaur. Good luck!